Fun fact! We’ve been renting wedding dresses to brides in the southeast since 2018. Almost every week, married women reach out to us asking, "Hi, would you like to buy my wedding dress?" The answer, respectfully, is no. We buy our dresses directly from the designer to maintain the integrity of the dress at all times.
Today’s smart and savvy brides are looking to create more value out of their dress shopping experience. We know our rental model seems innovative - but Laine London also comes with a luxury, high touch in person experience, gorgeous wedding photos, and a little extra money in the bank to spend on a killer party or sexy honeymoon!
Integrity Is Key
Today we’ll break down why the integrity of the dress is SO important and map out some common experiences that come with cutting corners on your dress journey.
1. Quality Fabrication
We believe in high-quality fabrics and construction that allow for alterations to ensure your dress fits you like a glove. Bridal style often depends on a dress that is impeccably tailored to your perfectly unique shape – it’s important the dress is up to the challenge!
2. Size Matters for Skirt Length
Picture this: You're a statuesque beauty at 5'10, but the dress you fell in love with and bought online was altered for a bride who stands at 5'4. It won’t float much past your shins! We steer clear of dresses that have been previously altered, preserving the original skirt length for your perfect fit.
3. Too Good to Be True?
While the allure of a bargain dress on online marketplaces like Poshmark may seem irresistible, the pitfalls can be real. Your wedding dress journey deserves better than a gamble. This year we’ve worked with brides who…
Bought a dress on Amazon and it never arrived!
Bought a custom dress from an overseas designer, it was so tight she couldn’t sit down in it!
Bought a dress from a resale marketplace and forgot to see how tall the original seller was — it was too short!
Connected with an overseas designer on Whatsapp…. The next step is to wire the funds, fly to their country, get picked up in a van and…. Get a wedding dress for $300. Ummmm seems legit right?
Sent a pic of their dress obsession - an AI generated image that is not technically possible to recreate, or would cost upwards of $20,000! This is a big one!! Check out the AI generated image below-- this is not a REAL DRESS!
All this is to say, we welcome you to visit us at Laine London, if you’re ready to say yes to your designer dream dress, click here to start the process!